How does an artist become one of the most well-known and appreciated artists in Atlantic Canada in just five short years? By refusing to believe that an artist has to starve for his art. LeBlanc has sold over 2,000 paintings around the world in his short five-year career.
He does this by using the techniques and skills he honed over 10 years in advertising agencies – where creating an awareness and getting into the psyche of the buyer’s mind has been achieved by some very creative daring. His innovative marketing and branding activities have allowed him to move from being a part-time artist to painting full-time.
By going beyond the traditional route to success, LeBlanc has created not only a following, but also an actual fan base of over 25,000 people. His art is instantly recognizable in homes and offices locally and has appeared on home decorating shows nationally on the HGTV channel. Reputable people like Debbie Travis and a couple dragons from the popular show Dragons’ Den own pieces of his art as well.
LeBlanc has just recently won an Excellence in Innovation award from the Greater Moncton Chamber of Commerce.
In 2012, he also received the prestigious Paul Harris Award from the Dieppe Rotary Club.
Matt LeBLanc’s innovative branding includes taking customized art commissions. He often visits the home, or asks for photos of the space that the painting will be placed. He takes into consideration the buyer’s personal style, colour preferences, and even style preferences. Each commission becomes a statement not only of LeBlanc’s creativity, but also of the buyer’s personality and tastes.
Part of this innovative branding has been the creation of the annual Matt LeBlanc show called Matt LeBlanc FUSION. For two successful years, this fall show has brought art and entertainment on stage to a very captive audience. A feast for the senses LeBlanc’s FUSION show has showcased local talent while supporting his own art and charities.
One of the main events in the 2012 show was the unveiling of the Matt LeBlanc designer art gowns. With the collaboration of fashion designer Rebecca McKenzie, Matt painted his signature style on silk fabric while Rebecca manipulated the fabric into four unique and inspiring designs. The unveiling of these four custom gowns was an exciting element to this years show.
Matt LeBlanc’s “outside the boundaries” style of abstract art, also allows him to envision his art beyond the confines of the canvas. His unique branding and marketing activities have allowed him to create innovative products that vary from traditional art on canvas, to art clocks and all the way to working with a local coffee shop to create the art on his personal coffee brand label and also on coffee tables.
It’s very important to LeBlanc to give back to his community, so he donates paintings to charity events on a regular basis. It’s estimated that he has given well over $75,000 in artwork to various charities over his five-year career as an artist.
He also recently launched his new foundation Le Cadeau De Mado, in memory of his sister Madeleine who passed away from cancer at the age of five. This Foundation’s focus is to put a smile on the face of local children with cancer and other life threatening illnesses by giving them a gift or providing some type of help to make their life easier.
“The beauty of abstract art is that I never know what I’m going to paint until I actually paint it. I usually have a good idea of the primary colours I will use in the piece, but the rest is usually unknown. It’s purely done in the moment – that’s why I love to paint abstract art. I let the brush lead the way. I never force the brush. I’m very thankful that I have the talent to paint. I hope to continue painting throughout my life.”